How to Quickly Collect Contacts at Trade Fairs?

FIND OUT HOW IT WORKS HERE

Trade fairs and exhibitions are one of the most traditional opportunities for lead generation. Whether attending as an exhibitor or a visitor, these events are a great way to build new relationships and increase visibility among potential collaborators, suppliers, and clients.

Gone are the days of scattered papers and forgotten business cards stuffed in suit pockets. So, how can you collect contacts at trade fairs in the CRM era?

The value of a contact is priceless, and its proper management must be carefully planned while making the acquisition process as seamless as possible.

Trade fairs are chaotic environments filled with noise, distractions, and limited time. Understanding the specific needs of those who regularly participate in fairs, we developed FieraFast: an advanced contact collection module fully integrated with CRM, designed to cut data collection time in half during exhibitions.

Thanks to this integration into your sales platform, you can:

• Collect company details from various contacts
• Profile leads, organizing them by source, industry, ATECO code, and more
• Sync collected contacts directly into your CRM, making them available even to colleagues who are not physically present at the fair
• Register privacy consent from your contacts via tablet signature.

Is that not enough? Consider that after the event, all you need to do is contact the people you met, immediately launch targeted marketing campaigns, or even plan follow-up visits using Google Maps. You can even thank everyone who visited your booth with an automatic personalized email.

No more struggling to decipher (often unreadable) notes taken by the sales team or pleading with colleagues to correctly input all data into the CRM.

GET FREE ACCESS HERE

Simplify contact acquisition at trade fairs and focus on what really matters: building relationships with your prospects.