Are You Still Using Excel to Collect Contacts at Trade Shows?

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Collecting potential customer contacts at trade shows is one of the most important marketing activities for your business.

But are you sure you are using the right tool to organize and enhance this valuable data?

If you are still relying on classic Excel spreadsheets, it might be time to stop and reconsider.

The Limits of Excel in Managing Trade Show Contacts

Excel is a widely known and commonly used tool, often chosen for its simplicity and familiarity.

However, when it comes to collecting and managing contacts from trade shows and events, it shows significant limitations:

• Manual data entry is slow and error-prone
• Paper-collected data needs to be transcribed manually without any automation
• Data quality quickly deteriorates due to errors, incomplete fields, and inconsistent formatting
• No immediate support for commercial follow-ups
• It’s difficult to attach documents or notes related to each contact
• Not directly integrated with CRM or ERP systems

With Excel you can record a contact, but you cannot build a structured relationship: appointments, requests, and follow-ups are easily lost in rows and columns.

The result? Disorganized data, wasted time, and real risks of missing valuable business opportunities.

Excel wasn’t built for trade shows, FieraFast was

FieraFast was created to solve these problems and bring order, speed, and security to your contact management during trade shows.

This is not just another app, but a tool specifically designed for exhibitors and visitors who participate in trade shows and want to optimize their time to the fullest.

With FieraFast you can:

• Automatically store and organize collected contacts, keeping them tidy and always available
• Easily export contacts to Excel or import them directly into your CRM
• Create customized contact forms, perfect for your booth and adaptable to any event
• Scan paper forms and automatically acquire all data, without manual transcription
• Find all contacts already organized and ready to be profiled and used for follow-ups
• Always keep your data under control, safely organized, and easily accessible even after the event

Stop wasting time manually managing contacts collected with Excel, avoid the risk of losing important data, and improve the effectiveness of your follow-ups.

GET FREE ACCESS HERE

With FieraFast you get a simple, fast, and professional tool, specifically designed for those who want to turn every collected contact into a real business opportunity.